A flying carpet and a giant gingerbread house: London's department stores show off their sparkling Christmas window displays
20:33 GMT, 2 December 2012
When it comes to festive glitz and glamour, the sky's the limit for the window displays of London's department stores, which this year feature flying carpets and fairy tale castles.
Ranging from the traditional to the contemporary, stores including Harrods and Selfridges have splashed out on a range of wildly creative and original window fronts to encourage shoppers through their doors.
Last month, Harrods kicked off the gift-buying period with a stunning firework show and the launch of 10 Disney-themed shop windows, each with sparkling faux-hedges and two twinkling 30ft Christmas trees.
Anyone walking along the Brompton Road will be greeted with an array of stunning gowns, designed by top fashion labels but inspired by Disney princesses.
Exotic: The lifelike Harvey Nichols models showing off Eastern catwalk trends in the store's Christmas window displays
Gateway: Carnaby Street uses shiny records to create an eye-catching display to complement its 'rock 'n roll' Rolling Stones theme
With brightly-coloured metallic finishes, splashes of sparkle and sprinkles of glitter, Harvey Nichols' clothing displays have an oriental theme, reflecting the Eastern trends seen on this year's autumn and winter catwalks.
Selfridges have also gone to town on its shop fronts, with miniature
ponies, a 'lavish Christmas sleepover' and a giant gingerbread house as part of its 'Not Your Usual Christmas' campaign.
the shop's iconic corner window and along Orchard Street, designer Anya
Hindmarch has set up an 'All I've Ever Wanted' moving attraction,
showcasing the glittering accessories available in the store.
Seen below are a selection of the city's best efforts.
Bright: The Harvey Nichols store is brightening up London in this Knightsbridge corner
Stylish: The Harvey Nichols department store in Knightsbridge uses a display of fans and brightly-coloured fabrics to create an oriental theme
Creative: Harvey Nichols has reflected this year's Eastern influence on fashion to create oriental-inspired shop fronts
Modern: Funky haircuts, statement poses and Christmas lights
are artfully combined in the Harvey Nichols display in
Left: A glittery shop window at the Harvey Nichols store, and right, one
of the decorated Christmas shop windows of the Fenwick department store
on Bond Street
Desirable: Handbags are artfully stacked to attract shoppers to
the Liberty department store on Great Marlborough Street, London
Festive: The decorated Christmas shop windows of the Liberty department store on Great Marlborough Street
Wheely good: Selfridges has a number of potential Christmas presents in
its window display in Oxford Street
Traditional: In this shop front, Selfridges department store uses minature ponies as part of its 'Not Your Usual Christmas' campaign
Bizarre: A Selfridges display called 'A Lavish Christmas Sleepover' – featuring models posing on beds and surrounded by luxurious gifts
Treats: A Selfridges display featuring wine and other Christmas nibbles
Fairy tale: The window display of Harrods has a Disney theme this year – complete with fairy tale castles and heroines in stunning gowns
Fanciful: This Disney-inspired display at Harrods, Knightsbridge, has a flying carpet theme
Cheese: Shoppers take photographs of the festively-decorated Harrods department store in Knightsbridge
Crass: A raunchy snowman on display at the Ted Baker store in Knightsbridge, along with the pun 'The Full Frosty'
Cool: The Ralph Lauren store has a snow theme featuring white peacocks
Vibrant: Concertina shapes figure prominently in the colouful display by the Louis Vuitton store on Bond Street
Decorative: The Christmas window displaying at the Fortnum & Mason department store in Piccadilly
Fortnam and Mason has a Dick Whittington theme this year.
The company's website said: 'We are delighted to announce that Fortnum's Christmas 2012 windows are open.
'This year's theme is the classic tale of Dick Whittington, and what better way to celebrate the unveiling of these world-famous Christmas windows than with our very own Lord Mayor of London. The Lord Mayor was joined by the cast of Dick Whittington from the Hackney Empire, and the grand unveiling was watched by a crowd of delighted passers-by.'
Showtime: Fortnam and Mason's Christmas windows were inspired by Dick Whittington
Gift-wrapped:The Cartier shop on Bond Street, which has been decorated to resemble a giant present
Designer: The decorated Christmas shop front of the Stella McCartney store on Bruton Street