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Sorry, darling, I spent all the Christmas cash on Fido: Pet owners splurge more money on presents for their animals than for partners
At least 75% of pet-owners buy gifts for their four-legged friendsSome 66% spend more on a pet than a partnerAverage spend is 38Pets At Home have already sold 49,000 pet advent calenders in the UK
11:07 GMT, 30 November 2012
Britain's boyfriends and girlfriends may well be getting present envy this festive season.
Especially when they look under the tree on Christmas morning and find the dog has more presents than they do.
It seems that pet-mad Britons are happy to spend more on a present for their four-legged friend than the amount they will be spending on their partner.
Some 75 per cent of British pet-owners will buy their four-legged friend a present this Christmas
According to new research, 66 per cent of pet owners will spend the same amount, or even more, on their pet than they would on a partner.
The survey of 1,000 pet-owning adults carried out by Very Important Pets Club, a new customer initiative from Pets At Home, found that 75 per cent of pet owners will buy their pet a gift this festive season.
And if you think that means just a token small bag of festive food treats think again – the average amount most people spend on a Christmas gift for a loved one is 38 – and the amount they spend on their pet is likely to be the same or more.
Who will be getting more Christmas presents this year – you or the dog
Pets at Home report seeing a rise in sales of its Christmas pet products with 49,000 Pet Advent Calendars sold nationwide so far, an increase of 43 per cent compared to the same time last year.
The brand have also sold 3,000 reindeer dog jumpers, an increase of 12 per cent year on year.
Pets at Home has sold 49,000 pet advent Calendars, 43% up on last year
New quirky festive themed Christmas gift sets such as The Rat Pack and Sheer-a-Sheep cat toys and packs of themed toys containing catnip are also flying off the shelves with up to 80 per cent of some doggy presents already sold.
Pets at Home has already seen a rise in sales of its Christmas pet products with 49,000 Pet Advent Calendars sold nationwide so far, an increase of 43 per cent compared to the same time last year
Pets at Home Commercial Director, Peter Pritchard, says: 'It just goes to show we’re a nation of pet lovers who think of our pets as another member of the family, so why not spend the same on them as we would do a partner at Christmas
'For pets which aren’t as lucky as those being treated this Christmas, we've launched our VIP Club to help animal rescues and re-homing services in the UK.'
The VIP Club is a new customer reward card for pet lovers, which enables shoppers to convert the points they receive into support for a charity of their choice
The VIP Club is a new customer reward card for pet lovers, which enables shoppers to convert the points they receive into much needed support for a local or national charity of their choice.
Every time a purchase is made and the card is swiped, the customer collects points, called VIP Lifelines, which can be redeemed by charities to provide essential supplies.
As a club member, customers will be able to access a string of benefits for their own pets as well as helping animals in need of a loving home.
SOME IDEAS FOR YOUR FOUR-LEGGED FRIENDS…
Pets At Home's Gingerbread House Scratcher, 8 (cat not included)
Get your cat the diamante cat collar, and your dog a stocking full of treats, from Pets At Home
Stripey Sock Monkeys, 4
RSPCA Luxury animal faux fur igloo, 25
Seasonal bed for small animals, 10
Luxury scratch post, 22; woodland climbing frame, 5.99