Good news kids: Dreaded Brussels sprouts may be forced off the Christmas menu after 70% price rise

The cost of Christmas dinner has soared by more than double the increase in wages over the past five yearsAsda was found to be the cheapest supermarket for the fourth year runningIt's not all bad news though – the price of champagne is down nearly 10 per cent



23:47 GMT, 9 December 2012

Britain’s children got some welcome news about the family Christmas dinner yesterday….Brussels sprouts are unlikely to be on the menu after a massive price rise.

For a 69 per cent increase in the cost of the unpopular vegetable means families could well give them a miss this year, according to a new report yesterday.

The cost of Christmas dinner has soared by more than double the increase in wages over the past five years, the latest research showed.

Expensive: Brussels sprouts could be off the menu this Christmas after a rise in prices

Expensive: Brussels sprouts could be off the menu this Christmas after a rise in prices

This year’s festive family meal with all the trimmings is 14 per cent more expensive than in 2008 costing 129.47 compared with 113.26 when averaged across all the big five supermarkets, according to trade magazine the Grocer.

But overall Asda won the battle between the retailers to claim the prize of being the cheapest for the fourth year running.

While a bottle of champagne has never been cheaper and a four pack of beer is down, Brussels sprouts, potatoes, smoked salmon and sherry have all soared.

A pre-dinner nibble of nuts is up a whopping 71 per cent more than in 2008.



The starter of smoked salmon has gone up 26 per cent over the same period and a glass of sherry will cost 64 per cent more while the cost of pulling a cracker is 19 per cent up.

The price of a frozen turkey has risen 15 per cent, while Bisto gravy is up 31 per cent, potatoes are 40 per cent dearer and sprouts have shot up 69.4 per cent.

There is no let up when the pudding arrives, up 14 per cent, and a final course of cheese and biscuits will set you back even more with Stilton rocketing 20 per cent and a packet of Jacobs crackers up 30 per cent.

Even coffee and chocolate will cost more than ever with a tin of Roses up by 39 per cent and Carte Noire coffee up 24 per cent.

As a result of price hikes the cost of a full Xmas dinner for the family has risen by 14.3 per cent since the recession hit in 2008 while the average wage rose over the same period by just 6.7 per cent.

However the increase in the overall basket is still below the level of inflation 15.4 per cent RPI over the same period thanks to the continuing battle between the supermarkets over price.

There were some products apart from champagne and beer which were down; parsnips are 19 per cent cheaper, peas 10 per cent and stuffing 15 per cent.

For the fourth year running Asda is the cheapest place to buy Christmas dinner charging 111.42 for basket of 33 items, some 13 per cent lower than nearest rivals Morrisons and Tesco.

Barry Williams, Asda’s Chief Merchandising Officer for Food said: 'Our teams work tirelessly to keep prices low for customers all year round, and Christmas is no exception.

'Mums have a lot resting on their shoulders at this time of year; people to feed, gifts to buy and children to keep happy. It’s our job to be their helping hand, providing solutions at an incredibly important time.

'We’re positive they will welcome the news that we are once again saving them more money than any other supermarket.'


Product 2012 2008 Change

Alka-Seltzer 3.43 2.50 37.2%

Anchor Butter 1.62 0.99 63.6%

Bailey Irish Cream 12.27 10.99 11.7%

Bisto gravy 1.06 0.81 30.9%

Blue Stilton Cheese 2.20 1.83 20.3%

Brussels Sprouts 2.10 1.24 69.4%

Cadbury Roses 6.00 4.31 39.2%

Carrots 0.86 0.78 10.3%

Carte Noire Coffee 3.32 2.68 23.7%

Champagne 14.19 15.74 -9.8%

Christmas crackers 4.47 3.75 10.2%

Christmas pudding 1.11 0.96 15.4%

Coca-Cola 1.11 0.92 20.4%

Crackers 1.18 0.90 31.1%

Duracell batteries 3.30 2.94 12.2%

Frozen turkey 17.00 14.89 14.2%

Product 2012 2008 Change

Garden Peas 1.59 1.78 -10.5%

Hardy’s Stamp wine 5.92 5.21 12.7%

Harveys Sherry 8.30 5.06 64.0%

Hellmann’s mayo 1.29 0.97 33.0%

KP Peanuts 1.99 1.16 71.4%

Mince Pies 1.26 1.19 5.7%

Parsnips 1.62 2.00 -19.0%

Paxo stuffing 0.41 0.48 -14.6%

Paynes Brazils nuts 3.80 3.32 14.4%

Potatoes 1.74 1.24 40.2%

Sausages 2.04 1.97 3.4%

Satsumas 1.54 1.25 22.9%

Smoked Salmon 3.13 2.48 26.1%

Cranberry sauce 1.27 1.26 1.0%

Stella Artois Lager 4.06 3.93 3.4%

Taylor’s Port 10.54 9.96 5.8%