Pippa gets a job at Waitrose! Duchess of Cambridge's sister lands job writing recipe column in magazineHer food column Pippa's Friday Night Feasts will start in April issueComes despite her book Celebrate being a pre-Christmas flop
14:07 GMT, 25 February 2013
16:07 GMT, 25 February 2013
Her first book may not have been the success she or the publisher that paid her an 400,000 advance expected, but despite the hiccup the work keeps rolling in for Pippa Middleton.
The Duchess of Cambridge's sister will now pen a column called Pippa's Friday Night Feasts which will feature 'casual dining ideas and recipes' for Waitrose's monthly magazine.
Pippa, 29, released her much-lampooned first book 'Celebrate!' late last year, featuring tips on chilling drinks and making tea.
New job: Pippa Middleton has been handed a new job writing for Waitrose Kitchen magazine, just months after her book Celebrate! struggled to sell
It was blasted by critics, had its price slashed by up to 75 per cent, languished at 353 in online retailer Amazon's bestselling chart in the run-up to Christmas and was roundly mocked by some for its over simplistic advice.
Book: Pippa and her publisher Penguin hoped Celebrate would be a much bigger success than it actually was
It even inspired a hugely popular parody Twitter account known as @PippaTips, offering such pearls as 'enjoy a glass of water by getting a clean glass and pouring in water from a tap or bottle'.
In reality she told readers of her book to serve ‘lashings of green jelly in glasses and rainbow fruit skewers as an after-dinner treat’ for St Patrick’s Day and on St David’s Day revellers should make cut-out card daffodils to stick on greetings cards or to string together to make ‘fabulous daffodil bunting’.
But despite the flak, today Waitrose announced her first column will appear in the April edition, with Pippa featuring on the front cover.
She said today she was delighted to be writing for Waitrose Kitchen and looking forward to sharing her 'own passion and enthusiasm for food and entertaining'.
'I'm delighted to be writing for Waitrose Kitchen, a magazine that's always been a source of inspiration to me, for its extensive spectrum of food and beautiful style.
'My column, “Pippa's Friday Night Feasts” will be an exciting opportunity to share my own passion and enthusiasm for food and entertaining and I can't wait to get started.'
Fanfare: Pippa pictured with her guide to entertaining in October and the writing jobs continue to come in for her
Success: Pippa's celebrity went through the roof after her sister's marriage to Prince William in April 2011
Pippa has decided to use her mother and father's business to boost her profile as a writer after Celebrate.
Richard Kay's column in the Daily Mail today revealed how she has toiled for Carole and Michael Middleton’s retail website for nearly three years, editing an online blog, Party Times, but had never put her name and photo to it, until now.
But despite the struggle with her first book, Pippa still managed to have a sense of humour about it.
Adding her own jokes in a Spectator column in December she wrote: 'I have been much teased for my book.
‘Lots of journalists are saying that my advice is glaringly obvious.
‘If I were to write a cookery book, for instance, I would be compelled to say that, to make an omelette, you have to break at least one egg. Actually, that’s not a bad idea. Or maybe I should write a sequel and call it Bottoms Up Now that could be a bestseller.’
William Sitwell, editor of Waitrose Kitchen, welcomed her to his stable today.
'Pippa will be an excellent contributor to the magazine, bringing with her a wealth of experience of entertaining, gained in part from working at her family's party business,' he said.
'Readers will love her relaxed and easy entertaining ideas which will help with the preparation for all sorts of occasions.'
The April edition will be on sale in Waitrose supermarkets from March 28.