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'Cynical' Tesco accused of exploitation after raising price of must-have Furby by 6
Price of a Furby at is now 54.97 (was 48.99) at TescoThe toy is in huge demand with many stores running out of stock
Tesco refused to explain the price rise
Toys R Us's price has also fluctuated
01:03 GMT, 9 December 2012
Tesco has been accused of exploitation after raising the price of a must-have Christmas toy, the Furby, by nearly 6.
With more than two weeks until Christmas, huge demand for the re-launched Nineties toy has left many stores out of stock, and others running low.
Tesco still has supplies, but while last month the Furby was selling for 48.99, it now costs 54.97.
Must-have Furby: Tesco has been accused of exploitation after raising the price of the popular Christmas toy by 6 to 54.97 as many stores run low on stock
Jasmine Birtles, of money-saving website Moneymagpie.com, said: ‘It is a cynical move. They are cashing in on parents desperate to get the must-have toy for Christmas.’
Tesco refused to explain the rise but said: ‘Our price is among the lowest of any retailer.’
Toys R Us’s prices have also fluctuated. It had dropped the price from 59.99 to 49.99. But yesterday the price was up again – to 57.99.
Toys R Us said: ‘This is not about cashing in. We had to lower prices to keep up with market trends but are back at our normal price now.’
Fluctuating prices: Tesco refused to explain the rise. Toys R Us's price have also fluctuated with its price dropped from 59.99 to 49.99 but yesterday the price was up again to 57.99
Prices at John Lewis have ranged from 49.79 to 59.95 due to its store policy of matching other retailers’ best prices. Yesterday it was 54.97.
All three stores sell the Furby, left, at below the recommended retail price (RRP) of 59.99.
Prices at other stores are similar but have remained consistent.
Meanwhile, Furbies are being sold online at inflated prices. On eBay some are listed at 150, and Amazon vendors are asking for up to 179.99 – three times the RRP.
Furbies first caused a sensation in 1998, selling 40 million in two years. The new toy is one of this year’s 13 top presents, according to the Toy Retailers’ Association.