Amazon targets three-year-olds with subscription service for children’s games, videos and books on KindleKindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software updateAimed at kids aged 3 to 8, the service will cost $4.99 per month for one childYoungsters won't be able to make payments within applicationsNew service will only be available in the US
00:06 GMT, 6 December 2012
Children as young as three are Amazon's latest target market for its Kindle Fire tablet computer.
The online retailer wants parents to pay a monthly fee to allow youngsters unlimited access to games, videos and books on the device.
To date, the Kindle Fire has been perceived as a tool for adults, but Amazon is keen to spread its use to younger ages.
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Kid-friendly: Amazon is launching a subscription service for children's games, videos and books aimed at getting more kids to use its Kindle Fire tablet devices
The Kindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software update.
said subscribers will have access to 'thousands' of pieces of content,
though the company did not give a specific number.
Children will be able to watch, play and read any of the content available to them as many times as they want.
Parents can set time limits, however.
The service, aimed at kids aged 3 to 8, will cost $4.99 per month for one child and will only be available in the US.
It'll cost $2.99 per child for members of Amazon Prime, the company's premium shipping service.
Amazon Prime costs $79 per year for free shipping of merchandise purchased in the company's online store.
New bedtime read: Amazon said subscribers will have access to 'thousands' of pieces of content, though the company did not give a specific number
Family plans for up to six kids will cost $9.99 per month and $6.99 for Prime members.
The Kindle already allows for parental controls through its FreeTime service.
Parents can set up profiles for up to six children and add time limits to control how long youngsters can spend reading, watching videos or using the Kindle altogether.
With the content subscription service, kids can browse age-appropriate videos, games and books and pick what they want to see.
They won't be shown adverts and will be prevented from accessing the Web or social media.
Children also won't be able to make payments within applications.
Amazon is launching the service as competition heats up in the tablet market among Apple, Barnes & Noble, Microsoft and Samsung.
Amazon's strategy is to offer the Kindle at a relatively low price and make money selling the content.
Offering a subscription service aimed at youngsters helps set the Kindle apart from its many competitors.
'We hope that our devices are really, really attractive for families,' said Peter Larsen, vice president of Amazon's Kindle business.
VIDEO: Amazon introduces Free Time:
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