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Nearly half of all Britain's smart phones owners use gadget to do their online shopping
New report shows music downloads are the most popular purchase using smartphones
01:59 GMT, 12 December 2012
Nearly half of smartphone owners use it to shop online
Increasing numbers of Britons are switching from shopping by computer to shopping on their smartphone, a new survey has revealed.
Nearly two-thirds of Britons now use a smartphone – with nearly half of them using theirs for online shopping or purchasing.
Music downloads top the list of purchases made through smartphones, the report from consumer analysts Mintel found.
One in five of those with smartphones use them to buy a track through a website like iTunes.
Sixteen per cent buy travel tickets; 15 per cent buy apps, games and ringtones and a further 13 per cent buy clothes.
The survey found 12 per cent buy cinema tickets, 12 per cent books, and 12 per cent electrical goods.
Senior technology analyst Paul Davies,
whose researchers interviewed 2,000 people, said: 'Purchasing via
smartphones is starting to reach a level of traction that cannot be
'As mobile shopping starts to justify focus that is equal to, if not greater than, more conventional shopping channels, those who dedicate investment and sufficient attention to smartphone purchasing are likely to benefit.
'As consumer expectations continue to rise, existing mobile businesses cannot rest on their laurels.'
Online shopper: The report found men are more likely to buy expensive items over 50 through their smartphone than women
Sixteen per cent more Britons now have a smartphone than a basic mobile phone, with a further 19 per cent planning on buying one in the next three months.
The report discovered smartphone shopping is also more popular among men, with nearly a third using it to buy items worth 50.
But despite the increasing use of smartphones for shopping, researchers concluded that many people only do this for convenience and might use another shopping method if one was available.
It also found people had to scrap plans to buy using their phone because of barriers including security issues, slow loading times or because their screen was too small.