Outrage at Hallmark birthday card for 13-year-old girls which says they'd get a boyfriend if they had 'bigger boobies'
19:37 GMT, 8 December 2012
Card company Hallmark UK apologised yesterday after an author posted a picture on Twitter of a risqu card for teen girls that said they'd get a boyfriend if they had 'bigger boobies'.
The card, printed by Hallmark acquisition Creative Publishing, reads in full: 'You're 13 today! If you had a rich boyfriend he'd give you diamonds and rubies. Well, maybe next year you will — when you've bigger boobies!'
Hallmark hurried to apologise for the blunder and by
Friday afternoon had posted a statement on its site agreeing that the
card and inappropriate, and claiming it had not been published in the last 15 years.
The card sparked outrage across Twitter yesterday after author Maureen Johnson posted this picture on the social media service
Hallmark rushed to apologise for the card and vowed to track down any remaining copies
American novelist Maureen Johnson was
travelling though the UK when she came across the card. She took a
picture and posted it to Twitter with the message: 'Dear @HallmarkPR,
The card sparked outrage across the social media service and by Saturday evening, her message had been re-tweeted more than 1,000 times.
It is not known which shop the author was in when she came across the card, but Hallmark UK claimed to be surprised that it was still on sale.
'This card was produced by Creative Publishing prior to Hallmark Cards acquiring the company in 1998,' read the statement by David Dean, managing director of Hambledon Studios, a subsidiary of Hallmark UK
'We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation.
'The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness. We would like to assure all our customers that we will do everything in our power to track down remaining copies.'
Hallmark released a statement on Friday saying the card had not been produced for over 15 years and 'would never pass our own strict guidelines of taste'