iSeeYou: Now Google even watches what you buy offline so it can target you with more personalised ads Any collected data will be protected through safeguards allowing for the anonymity of customers | UPDATED: 18:57 GMT, 22 December 2012 Watching you: Google will now collect data on users both online and in the real world Just when you thought Google couldn't target you with more specific advertising – based on your web surfing – it's going one step further. The search giant now intends to use data uploaded by retailers about consumers' offline purchases in order to target them with even more targeted ads. In other words, it will know what you spend at the mall as well as at the keyboard
Britain drops two places in Euro standard of living table as nation falls behind Germany and Austria New figures show the UK slipping down the European league tableBritain now ranked sixth, down from fourth in 2010Families have only 19 days worth of savings if breadwinner loses job | UPDATED: 01:24 GMT, 14 December 2012 Britain has slipped down the European league table on living standards as families continue to feel the pinch of the economic downturn. An in-depth analysis by the EU measured material consumption in 37 European countries, including both private purchases and state spending, to give an accurate measurement of how well off people really are.
Two in five adults feel their lives have not met their childhood expectations | UPDATED: 00:15 GMT, 3 December 2012 As any budding astronaut will tell you, hoping to own your own home or get married seem fairly run-of-the-mill as far as childhood dreams go. But for many of us, even those simple aspirations have failed to come true. Two in five feel their lives have not met their childhood expectations, a survey found, with many feeling there are fewer options open to them than they had hoped for