Max Clifford vows to clear his name after staging impromptu press conference in his Rolls-Royce

'It was a horrible experience': Max Clifford vows to clear his name after spending 12 hours in police cell being quizzed by Savile detectives The PR guru described the allegations dating from 1977 as 'damaging and totally untrue'Spent 12 hours in a cell and answering police questions Clifford was held as part of Operation Yewtree, the investigation into allegations of sex abuse surrounding disgraced former DJ Jimmy SavileClifford was arrested in connection with alleged offences by 'Others' and not connected to Savile He said the accusations were 'very distressing for myself, my wife, my family and loved ones' | UPDATED: 16:29 GMT, 7 December 2012 Max Clifford has today vowed to clear his name following his arrest on suspicion of sexual offences by police investigating the Jimmy Savile abuse scandal.