Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours

Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours Dutch researchers show volunteers names printed on grey backgroundThey picked out male names in black much quicker than those in whiteReverse true for female names By Fiona Macrae PUBLISHED: 01:56 GMT, 1 January 2013 | UPDATED: 01:56 GMT, 1 January 2013 They are often called the fairer sex and it seems the stereotype is hard to escape. Scientists have shown that we automatically link lighter or fairer colours with female names and qualities and darker shades with more masculine attributes.