Organic food labels "trick" us into thinking food is healthier and tastier

Organic food labels 'trick' us into thinking food is healthier and tastier Perceptions of taste, calories and value can be significantly altered when a food is labelled 'organic'Organic foods were estimated to have significantly fewer calories and taste lower in fat Customers were also willing to pay 23% more for them By Fiona Macrae PUBLISHED: 14:51 GMT, 2 April 2013 | UPDATED: 07:06 GMT, 3 April 2013 Putting an organic label on ordinary foods can trick shoppers into believing that they are healthier, taste better and have fewer calories, new research suggests. Known as the 'health halo effect', previous studies have shown that we perceive foods labelled as organic to be healthier. Now, scientists at New York’s Cornell University have found the label can influence much more than health views – perceptions of taste, calories and value can be significantly altered when a food is labelled 'organic'.

Father, 42, on the school run dies and wife and children injured as two cars carrying same family slide off icy road into pond within five minutes of…

Father, 42, on the school run dies as his AND his wife's cars both plunge off same icy road into pond within minutes of each otherDavid and Ruth Cox were driving children to separate schoolsMrs Cox and son Ioan, nine, and Tess, 11, swam to safetyMr Cox said to have been unconscious in front of his blue Toyota AygoNeighbours and Mrs Cox frantically fought to save him from icy waters He was driving along a path near the Monsal Trail, north of the A6 in Derbyshire, when their car veered off the path and into the River Wye By Andy Dolan PUBLISHED: 18:21 GMT, 24 January 2013 | UPDATED: 02:10 GMT, 25 January 2013 A man died yesterday as his wife battled to save him when both their cars skidded off a bridlepath into an icy river. David and Ruth Cox were driving their children to separate schools when their vehicles flipped over and plunged into the water moments apart.

Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours

Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours Dutch researchers show volunteers names printed on grey backgroundThey picked out male names in black much quicker than those in whiteReverse true for female names By Fiona Macrae PUBLISHED: 01:56 GMT, 1 January 2013 | UPDATED: 01:56 GMT, 1 January 2013 They are often called the fairer sex and it seems the stereotype is hard to escape. Scientists have shown that we automatically link lighter or fairer colours with female names and qualities and darker shades with more masculine attributes.

Perfect parties… on a plate: How cutlery and crockery are just as important as food in making the perfect meal

Perfect parties… on a plate: How cutlery and crockery are just as important as food in making the perfect meal New study shows food tastes different depending on what plate its onProfessor Charles Spence advised those planning a dinner party to spend as much time on the table setting as the food By Fiona Macrae Science Correspondent PUBLISHED: 01:59 GMT, 1 January 2013 | UPDATED: 01:59 GMT, 1 January 2013 If your dinner parties always go a little awry, don’t blame the cooking – it might be the plates.

Could your genes be responsible for how intensely you feel pain?

Could your genes be responsible for how intensely you feel painPeople who feel pain less intensely could have genes that work together to regulate painThose sensitive to pain are more likely to go on to develop chronic pain | UPDATED: 22:36 GMT, 20 December 2012 Sensitivity to pain is all in the genes, according to a new study. People who feel pain less intensely could have a particular set of genes that work together to regulate pain, claims a study published in the journal PLOS Genetics

Get ready to eat my dust: Team of 300 workers clear 12-mile stretch of South African desert for British land speed record attempt

Get ready to eat my dust: Team of 300 workers clear 12-mile stretch of South African desert for British land speed record attempt Previously unemployed locals spent two years shifting stones by handThe 20km race track must be completely flat to avoid disasterBloodhound SSC team to begin high speed testing next year | UPDATED: 21:31 GMT, 7 December 2012 A British team attempting to break the land speed record have taken a significant step forward after clearing 6,000 tonnes of stones from the South African desert which they plan to use as a race track. Around 300 previously unemployed workers were taken on by the team behind the Bloodhound Supersonic Car project in cooperation with the Northern Cape government as part of their bid to shatter the 1,000mph barrier sometime in the next two years.

Can you spot the danger drinker? Volunteers kept drinking diaries so doctors could analyse health risks

Can you spot the danger drinker These brave volunteers kept diaries of a week's drinking so doctors could analyse the health risks. The results were startling | UPDATED: 08:08 GMT, 4 December 2012 Many people believe that because they never get drunk they aren't doing their liver any harm We are among the biggest drinkers in Europe and the Government has announced plans for a minimum price for a unit of alcohol to tackle this

Why older people are more susceptible to fraud: Area of the brain that deals with trust is less active in pensioners

Why older people are more susceptible to fraud: Area of the brain that deals with trust is less active in pensioners | UPDATED: 01:39 GMT, 4 December 2012 Age-related changes to the brain could make pensioners more susceptible to fraud, scientists say. They have found that an area of the brain that helps us work out who can be trusted is less active in older men and women

On a diet? Filling up on fruit and vegetables WON"T trick you into eating less

On a diet Filling up on fruit and vegetables WON'T trick you into eating lessBeing on a fruit- and vegetable-heavy diet made no long-term difference to fullness, researchers foundAdding fruit juice before meals actually boosted hunger and weight gain It goes against the theory that people should 'fill up' on lots of fruit and veg to help them feel full for longer | UPDATED: 16:24 GMT, 3 December 2012 The dieters among us are often advised to fill our plates up with fruit and vegetables at meal times to avoid gobbling down calorie laden fare later in the day.