World gets a taste for the Great British Bake Off: Programme is commissioned in eleven countries including U.S. and Australia
00:53 GMT, 4 February 2013
08:05 GMT, 4 February 2013
Chewing over the challenges of ‘soggy bottoms’ and ‘crumb structure’, The Great British Bake Off was originally considered to be a niche TV show.
But it soon became must-see viewing for much of the nation – and now the BBC2 hit is conquering the rest of the world as well.
The show, launched in 2010 and presented by cookery writer Mary Berry and master baker Paul Hollywood, has been commissioned in 11 countries, including the US, Australia, Sweden and France.
Recipe for success: The Great British Bake Off soon became must-see viewing for much of the nation and it's now conquering the rest of the world as well
It means it is the BBC’s most successfully exported format after Strictly Come Dancing, earning its makers between 5million and 10million, according to analysts.
The show is tweaked for each country to take into account local delicacies and ingredients. In Belgium, for example, amateur cooks taking part are challenged to make everything from a pizza to the nation’s traditional ‘miserable cake’ – an almond sponge with buttercream filling.
In Denmark, bakers compete to make the best rye bread, cupcakes and Danish pastries. It was first broadcast there in August as The Great Baking Joust, but has already become the highest-rated show in the DR1 channel’s history.
Cultural differences: The show is tweaked for each country to take into account local delicacies and ingredients
In France, where it is called The Best Pastry Chef, contestants make petits fours and croissants and are judged by Jacqueline Mercorelli, a food critic and cookery writer. Aged 70, she is seen as the Gallic answer to 77-year-old Miss Berry.
Finland is the latest country to produce its own version after the show’s production company, Love Productions, and BBC Worldwide agreed a licensing deal with its MTV3 channel. Other countries to have commissioned the format include Ireland, Holland, Poland and Norway.
BBC Worldwide’s Elin Thomas, who expects the global audience to grow, said: ‘We’ve seen broadcasters around the world put their own twist on the format to great success.’
In Britain, the show is thought to be behind a rise in sales of baking ingredients and equipment at Marks & Spencer, John Lewis and Lakeland.