Don"t tell patients they"ll look better after cosmetic surgery: New guidelines that "manage expectations" are unveiled

Surgeons demand that medical professionals carry out cosmetic procedures Practitioners should not imply patients will 'look nicer' or feel 'better' Should instead use unambiguous language like 'bigger' or 'smaller' Patients should also have psychological screening before treatmentPlus 'Botox parties' should be banned, as staff often untrained figures released yesterday by the British Association of Plastic Surgeons revealed that women had: Breast enlargments: 9,854 Eyelid surgery 6,071 Face/neck lift 5,324 Breast reduction 4,217 Nose job 3,228 Tummy tuck 2,882 Fat transfer 2,641 Liposuction 2,638 (Figures for BAAPS surgeons only) 'With the demand for cosmetic surgery and non-surgical treatments rising year on year, it is crucial that the highest level of professionalism is maintained amongst practitioners.' The British Association of Aesthetic Plastic Surgeons said the new guidance was a 'step in the right direction' but called for more stringent recommendations on cosmetic surgery advertising. Baaps president Rajiv Grover said: “The marketing and advertising of cosmetic procedures is neither educating nor informing, but an exercise squarely aimed at achieving sales. This clearly puts economics ahead of patient care.