Cinema owners in revolt against Hollywood as three-hour movies such as The Hobbit hit profits

Curse of the film bloat: Cinema owners in revolt against Hollywood as three-hour movies such as The Hobbit hit profits Cinemas can experience losses when screening longer film four times a dayThey could otherwise be showing a normal 90-minute film on six occasionsNational Association of Theatre Owners commissions report into problemMeanwhile C4 is blasted for advert over Lord of the Rings ending last night | UPDATED: 16:42 GMT, 30 December 2012 While those watching The Hobbit might have felt they got their money’s worth when it came down to the film’s three-hour length, cinemas showing the blockbuster were left feeling a little hard done by. Now U.S