Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours

Why women really are seen as the fairer sex: We subconsciously associate female names with lighter colours Dutch researchers show volunteers names printed on grey backgroundThey picked out male names in black much quicker than those in whiteReverse true for female names By Fiona Macrae PUBLISHED: 01:56 GMT, 1 January 2013 | UPDATED: 01:56 GMT, 1 January 2013 They are often called the fairer sex and it seems the stereotype is hard to escape. Scientists have shown that we automatically link lighter or fairer colours with female names and qualities and darker shades with more masculine attributes.

We"re all fatter than we think, with women underestimating their weight by an average of 5lb

We're all fatter than we think, with women underestimating their weight by an average of 5lb Nearly half of parents of obese children thought their child was 'about the right weight'Women aged 35 to 39 underestimated their weight the most and thought they were 8lbs lighter than they were | UPDATED: 23:13 GMT, 20 December 2012 It will be little consolation to any woman who has stood in a changing room fretting about whether her bottom looks big – and any man who has desperately tried to convince her that it doesn’t. We’re all fatter than we think we are, a study claims, and women are most likely to be guilty of underestimating their size. It seems the average woman is actually 5lb heavier than she believes she is – and those in their late 30s are the most optimistic, convinced they weigh half a stone less than they really do.

Watching internet porn could cause memory loss

Viewing online pornography 'can make you lose your memory' German study finds men turn forgetful when looking at erotic images | UPDATED: 11:09 GMT, 16 December 2012 People addicted to watching pornography on the internet are in danger of suffering short-term memory loss which can have a major impact on their lives, according to new research. German scientists studied the part of the brain responsible for keeping information in the mind while using it to complete a task, critical for understanding, reasoning, problem solving and decision making.

Texting while crossing the road makes you four times more likely to ignore oncoming traffic and lights

How a text can put you on the road to injury: Study finds that using your mobile phone while walking could be deadlyPeople are four times more likely to ignore traffic and disobey lights if textingUniversity of Washington study looked at 1,000 'real-time' pedestrians One in three were using phones or doing something similarly distracting | UPDATED: 07:55 GMT, 13 December 2012 Using a mobile while crossing the road could cost your life, warn researchers. Texting while crossing the road was the riskiest activity, making people four times more likely to ignore oncoming traffic and disobey the lights, according to a new study

Treat them mean, keep them keen is the secret for holding on to a man, scientists say

Treat them mean, keep them keen: Playing hard to get really is the secret for winning a partner, scientists say Men and women play hard to get to test their loved one's commitment Report from researchers at the University of Western Sydney and Singapore Management University found 59 different ways both genders manipulate their partners Sarcasm, withholding sex and flirting with others among top tactics used | UPDATED: 08:27 GMT, 10 December 2012 Treat 'em mean: Researchers say there are evolutionary reasons why we are standoffish to loved ones For generations, suitors have suspected that playing hard to get is a feminine wile dreamt up solely to try their patience. It seems, however, that there are sound evolutionary reasons why treating a man mean is the best way to keep him keen.